Logo Redesign

The goal of this project was to redesign a logo. I chose to redesign the logo of the Los Angeles Kings from the NHL. I used several of the teams former logos as inspiration as well as the color palette. I chose to create a similar crown to an former logo and combined it with an old-school hockey mask to show both the royal elegance of the Kings name with the fear-inducing intensity of a National Hockey League team. I used Adobe Illustrator to create the logo and Adobe InDesign to create a brand guideline booklet.